The RS Q8 and it's even more powerful brother RS Q8 performance are the sportiest and most exclusive SUV in the Audi family and are therefore considered flagships within the group. The models were to be presented in a suitably high-quality manner. After the concept and the development of the look, Tenerife was chosen as the location for production. A total of 32 motifs and 6 videos for Instagram were produced together with photographers He&Me. ZOOT was responsible for post-production.
Agency:Ogilvy
Client:Audi
Year:2024