BMW M
Christmas Tree
Tragedy

In Winter 2017 BMW M came up with a once-in-a-lifetime opportunity. Since the brand hadn't done a chrismas movie for decades it should also be part of our incredibly successful "TOO MUCH"-Campaign. The cherry on the cake every creative dreams about: we could pick any car we wanted, and so we did. After "Resi", a former BMW E30 325i convertible which was transformed into the first and (until 2012) only M pickup in 1986, has been brought back from retirement and got a fresh new colorway she was ready for the snow-covered streets of Austria. Although "Resi" is the star of the movie, our hero, a confidently moustached and motor-enthusiastic father, has to buy and safely deliver a christmas tree to his family while already beeing awaited at home...