KIA Niro
I'm a Hybrid
Campaign/Shoot

In 2015 KIA launched it's new Hybrid Crossover model named "Niro". To promote the all-new model Jung von Matt created two different TV-Commercials, an Online Special and Social Media Campaign. Until now it is still one of the most successful Social Media Campaigns for KIA and has been adapted by several different markets worldwide. While the main shooting was supervised by ECD Tobias Grimm and CD Alex Norvilas my role was to plan and oversee on-set-photography done by Tobias Gromatzki and a 2nd unit producing Social Media films. Later within the execution I was also responsible for producing cutdowns and adaptions of the TVC-films for Social Media and YouTube Prerolls.